Thursday, 14 June 2012 10:45
Like Nike and Target, more American corporations are leaving behind old preconceptions in support of the LGBT community.
Now, Johnson & Johnson, the medical and pharmaceutical products giant, has partnered with the non-profit Parents, Families and Friends of Lesbians and Gays in an effort to help end gay bullying.
Through the program, called Care with Pride, the company will help promote the Safe Schools Action Pack, a booklet containing 10 ways to help make schools safer for all students. The brochure will also contain $65 in coupons and rebates from 16 brands within the Johnson & Johnson Company. One dollar for each coupon will go toward PFLAG.
It total, it is expected that J&J will provide about $200,000 in support to PFLAG. The program is being launched in association with Wallgreens.
“Funding from Care with Pride increases our ability to work directly with schools to provide support, resources, training, model policy, and creative programs to create an environment of respect that makes schools safe for all children, ” said Jody Huckaby, executive director of PFLAG National, in a statement.
PFLAG mom Betty DeGeneres is lending her voice and support to the initiative. Watch here:
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